5. VISIT OF OUR WEBSITE
5.1. COLLECTION OF GENERAL DATA AND INFORMATION WHEN VISITING OUR WEBSITE
The website of the MICRO-TECH Europe GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.
When using these general data and information, the MICRO-TECH Europe GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the MICRO-TECH Europe GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
5.2. CONTACT FORM
Personal information received via this inquiry form, including your contact details, will be stored for the purpose of processing your inquiry and for follow-up questions thereof. This data shall not be shared with third parties without your consent.
Any processing of your data depends solely on your consent. (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal notification by e-mail to us is would be sufficient. The legality of the data processing measures carried out up to the time of revocation remains unaffected by the revocation.
The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent for storage or in case the purpose for which the data was stored ceases to apply (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
5.3. GOOGLE ANALYTICS
This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Purpose of data processing
We use Google Analytics for the purpose of analysis, optimization and economic operation of our website.
However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before this happens. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.
Possibility of objection and removal / Opt-Out
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link tools.google.com
Further information on data protection
Further information on terms of use and data protection can be found at marketingplatform.google.com or policies.google.com.
A contract for the processing of orders (AV) exists with the service provider Google to secure the data.
5.4. FACEBOOK PIXEL
Our website uses the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). Facebook is certified under the EU-U.S. Privacy Shield and thus offers sufficient guarantees to comply with European data protection law.
Purpose of data processing
We use Facebook pixels for the purpose of analysis, optimization and economic operation of our website. On the one hand, the Facebook pixel enables Facebook to determine the visitors of our website as a target group for the display of ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear to be annoying. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook Ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook Ad (so-called “conversion”).
Legal basis of the data processing
The legal basis for processing personal data using Facebook pixels is Art. 6 para. 1 letter f) DSGVO, i.e. a legitimate interest on our part. Our legitimate interest lies specifically in the analysis, optimization and economic operation of our website and our advertising and marketing campaigns.
Possibility of objection and removal / Opt-Out
a) within Facebook
You can object to the collection by the Facebook pixel and use of your data. To control what types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on usage-based advertising settings:
www.facebook.com/settings?tab=ads
(b) platform-independent
The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative:
Network Advertising: optout.networkadvertising.org/
US website: www.aboutads.info/choices
European website: www.youronlinechoices.com/uk/your-ad-choices/
Further information on data protection
Facebook’s data use policy: www.facebook.com/policy
Help section of Facebook: www.facebook.com/business/help/
5.5. LINKEDIN INSIGHT TAG
As a LinkedIn marketing solutions customer, we use the LinkedIn Insight tag to track conversions, retarget our site visitors, and gather additional information about the LinkedIn members who view our ads. For details about data collection (purpose, scope, further processing, use) and your rights and preferences, please see the LinkedIn privacy policy.
Purpose of data processing
The LinkedIn Insight tag is used for the purpose of providing detailed campaign reporting and information about visitors to our website and thus our advertising and marketing interests.
Legal basis of the data processing
The legal basis for the processing of personal data using LinkedIn Insight tags is Art. 6 para. 1 letter f) DSGVO, i.e. a legitimate interest on our part. Our legitimate interest lies specifically in the analysis, optimisation of our advertising and marketing campaigns.
The data is encrypted, anonymised within seven days and the anonymised data is deleted within 90 days.
Possibility of objection and removal / Opt-Out
a) Setting your browser software
However, as a user you can also decide at any time whether to execute the Java-Script code required for the tool via your browser settings. By changing the settings in your Internet browser, you can deactivate or restrict the execution of Java-Script and thus also prevent it from being saved. Note: If the execution of Java-Script is deactivated, it is possible that not all functions of the website can be used to their full extent.
b) Members of LinkedIn
LinkedIn members can control the use of their personal information for promotional purposes in their account settings.
Link to the settings: www.linkedin.com/psettings/advertising/actions-that-showed-interest
If, as a LinkedIn member, you do not want LinkedIn to collect information about you through our website and link it to your LinkedIn membership information, you must log out of LinkedIn before visiting our website.
LinkedIn privacy policy www.linkedin.com/legal/privacy-policy